Recursive Google Rankings

First, some meta-data: This blog has been operational for abouta month and a half, and averages over 1,000 unique visitors a day(it’s on a solid upward growth path). Quite a few morevisitors are reading indirectly through feed/aggregation services. I’mextremely pleased with the reception, and I appreciateeveryone who takes a moment to drop by, or who recommends itto a friend or associate (or even friendly associates, orassociates of friends, or…). 

Of course, I don’t have the big subscription numbers orincestuous links that earlier entrants have: While I wasposting content on the web since its general public availability (Idid invent theweb after all), it wasn’t in blog form, so I’m far behind thelikes of Scoble and friends. With the long-tail, and millions ofgreat blogs, it’s a lot more difficult racking up thousands ofreaders a day than it was just a year or two ago.

Nonetheless, I am enormously satisfied.

The content thus far has been covering technical andsoftware business related items (there’s a lot of greatcontent here – though I should confess that I’m a bitbiased. Seriously, take a look back through the days and you’relikely to find some entertaining, interesting, and informativestuff), however it’s going to ramp up to something even moreinteresting as some ideas take real-world form.

Anyways, onto some real content: Looking back over someof the entries over the past couple of weeks, a painfullyobvious realization hit me – Quite a few times when Iprovide a link for something I mention – for instance theJapanese Tea Party link in a post fromyesterday – I do so just as a bit of extra-information forthose people who care. The PageRank of this blog isn’t huge, but itisn’t terrible either (I think it’s PR5), so I’ve bequeathed a bitof PageRank goodness to the recipient of that link.

How did I get that link?

Like most people, I did a quick Google search and found thefirst half-decent result and went with that. I’d like to say that Icarefully analyzed all of the resources on Japanese Tea Partythrough hours of intensive research, and carefully selected thebest there was, but that isn’t realistic. In essence I, like many,solidified the position of a Google result not on merit, but on thepresumption that its original ranking had merit. In essence therankings of the first page hits are recursively building uponthemselves, leaving everyone else in the dust.

If you didn’t get to the top of the search results early, youhave a much harder job of it.

Next time I think I’ll jump to some random results page andfind something good in there, and I’ll try to make that a standardpractice.

Of course this is where this all comes full-circle (I havea habit of doing this) – This same premise applies to blogs aswell. How many leaf blogs out there include gratuitous orincestuous links to the “A-Bloggers”. They do this, of course,sometimes because they really, truly think those destinations aregreat resources, but often they do it to get flagged as”associated” by the various blog taxonomy/aggregation services, notto mention that they’re strangely hoping for some love inreturn.

They’ve empowered the existing core bloggers often simplybecause they’re core bloggers, not because they’re saying or doinganything interesting.

Interesting to think about.