Consumer Reports

I subscribe to ConsumerReports (both print and online), and generally enjoy themagazine. So much so that I’ve based a lot of purchasing decisionsupon their evaluations. Generally I’ve been very pleased with theiradvice, apart from their Editor’s Choice Sony bookshelf speakers awhile back: the speakers are terrible, and either theirmanufacturing is of poor quality yielding such variations, or theCR reviewer was largely deaf.

Their marketing department isn’t quite as credible.

I just received a promotional email from them whichstarts off with “It’s a well-known fact that Consumer Reportsprovides expert advice and unbiased information and Ratings“.I don’t contest the statement, but I find it humorous that theyresort to the standard sales technique of stating something asa “well-known fact“, relying upon stated social proofto pound the point home. This is a standard tactic of sleazydealers that are trying to negate the target’s scam detection.

To top off the paradox of the Consumer defender using such adubious tactic, they end off the email with the statement “So,don’t wait. Click here to subscribe today! You and your family’shealth could depend upon it.” Classy.

Of course this isn’t entirely unexpected, as their onlinesubscriptions rely upon the enormously dubious automaticrenewals, which I discovered to my sadness recently (after usingtheir online site a total of once in the year).